China’s love for cars

Published on: July 17th, 2012
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As for many other products, China is a huge car market and growing at fast pace. And fast pace is what many Chinese like for their car as well. Not only “the faster, the better”, but also, “the more expensive, the better”. Ferrari, Lamborghini, Porsche,

Rolls-Royce, Aston Martin….just to name a few car brands that got more common in the streets of China’s biggest cities. It has become part of the success of China. If you own a big car, you are successful and this is what Chinese like and aspire to.  Admiration is often the result, even by people who might just have enough money to own a bike.

Boring is the least what these car owners are; many of them order their cars in the most extravagant colors or have them delivered with a special gadget, such as contrasting door handles or diamonds on the dashboard. This is what living and driving in the fast lane in China seems to be all about!